Content Marketing Strategies for Professionals by Murray Newlands & Bruce Clay

Author:Murray Newlands & Bruce Clay [Newlands, Murray]
Language: eng
Format: mobi
Tags: General Fiction
Published: 2013-12-29T14:00:00+00:00

Right fit:

Work with the right influencer(s) in your vertical. Focus on your marketing and identifying those YouTubers.

Calls to action:

The sweeter the deal, most of the time the greater the results. These YouTubers want to make sure their subscribers/fans are being taken care of. They love hosting/running things like contests, promotions, exclusive offerings, giveaways, and spotlights.

Celebrity inspired:

We would closely watch what celebrities were in the news and have the YouTuber use that for ideas/inspiration.

Shock effect:

Create shocking, out-of-the-box content. The more shocking your videos are, the more attention they get.

Authenticity:

Make sure the content is not too commercial or it will come across like it’s scripted. The more authentic the video is, the more likely users will watch and act.

Don’t force products:

If a YouTube star doesn’t like a product, accept it gracefully. You will count your blessings. The audience can tell if a YouTuber really likes a product/service/company or not.

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